MINI Coupe & Roadster Pop Up Shop 2012 – Kotara Westfield (May 2012)
Brief
A local car company, The Kloster Group, were looking to find a graffiti artist who could transform an empty commercial shop in Kotara Westfield, to coincide with a wider MINI promotion featuring graffitied MINI cars. This was a very exciting opportunity for local artist Umpel to utilise his design and multimedia skills to produce a time-lapse video for the campaign.
Project Information
Street Art Walking was shown MINI marketing material which was featured globally with the tagline ‘Another Day. Another Adventure.’The artwork was created to simulate that whilst driving the MINI Coupe or MINI Roadster one becomes part of an adventure world. The tagline for the campaign was painted across the space, complimenting the existing marketing campaigns design and colour palette.
This project was one of the most unique installations we have done, as it was an interior job which meant that materials such as aerosol were not used. The artwork was created with brushes and rollers to ensure public safety inside the shopping centre. This work is an example of how we can help work with any kind of space. A video was created by Umpel, documenting the project, which is a service that can be offered for an additional fee. http://vimeo.com/42768002
Testimonial
“The team from Street Art Walking were great to work with and we were extremely happy with the end results. We had a limited timeframe to transform our Pop Up shop and SAW was great with keeping on the ball, ensuring that we launched on time. They even helped us create a fun video to assist with our online and social marketing.” Fiona Gray, Marketing Executive, The Kloster Group
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