This Is Not Art, It’s a Lifestyle was a collaborative project between The Octapod Association, Street Art Walking and Blackbook Ink for This Is Not Art Festival 2014.
After allowing murals for a temporary art walk, walkARTbout, The GPT Group decided not only to keep the artworks but to commission more for their empty walls in Morgan Street, Hunter Street Mall. Two artists were chosen to create artworks on one wall, which had an outstandingly positive outcome for the small laneway in Newcastle. The murals have since become attractions for all kinds of positive interactions such as photography shoots, university studies and creating an increase in foot traffic for the area.